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SURFING THE WILD INTERNET
Thomas F. Mandel
Scan No. 2109
SRI International Business
Intelligence Program
March, 1993
Copyright 1993 by SRI International Business Intelligence Program.
All Right Reserved.
Contact the author (mandel@netcom.com) for further information or copies.
EXECUTIVE SUMMARY
SRI International Futurist Tom Mandel describes the history, rapid growth,
and varied interactions on internetworked computer systems such as the
Internet. Developed from research-related university and government
communications systems, the Internet is now doubling in size each year.
The entire global electronic information matrix, which includes the
Internet, will probably reach more than 500 million users by the end of
this century. As a significant part of the infrastructure for the emerging
information society, the Internet reveals the major new issues created by
a world where copyright replaces property right, theft becomes invasion of
privacy, and the realities of social interactions include on-line
personas, information addiction, virtual coffee houses, and lovers who
tryst without ever meeting through the exchange of e-mail and sexually
explicit graphics files. In this electronic community, a "new frontier"
ethic among collaborative users motivates continuing user innovation in
communications software, information filters, and encryption programs. The
first truly wide-membership global community, the Internet has created and
will continue to innovate new versions of work and play, love and crime in
human society. The major future uncertainty concerns the evolving
boundaries of this network, the network's ultimate penetration into
corporate and personal spaces, and the dynamic effects of increasing
interconnectivity on economies, nations, and values.
SURFING THE WILD INTERNET
Computerized communications networks such as the Internet create the
technical foundation of the information society. Its rapid growth and
varied interactions define the norms and aspirations of this new world.
One forecast that has proved true about the information society is the
rapid emergence of computer/communications networks. Throughout the late
1980s and into the present, no corners of the information infrastructure
exist where connectivity (linked computers and communications systems) and
internetworking (networks of computer networks) are not growing
explosively. The business, social, and political consequences of
increasingly dense connectivity will be far reaching, and the patterns of
change are visible in the activities already going on.
Outside the public switched telephone network-the global computerized
telephone systems-the Internet is the world's largest computer
internetwork. It developed in the early 1980s, as a restructuring of the
U.S. Department of Defense-funded ARPANET computer network, to connect
several hundred university and U.S. government mainframe computers
(hosts) for the exchange of electronic mail (e-mail), information, and
computing resources. Since 1986, the number of computer hosts on the
Internet has grown at approximately 100% per year, and by January 1993,
the Internet connected more than 1 300 000 hosts in nearly all major
countries (see Figure 1). No one knows how many people access Internet
computer services, but estimates range from 8 million to 15 million people
worldwide-and these estimates exclude users on hosts that, for security
reasons, are invisible on the Internet system. Although growth of the
Internet in the United States is slowing down (to 80% in the past year),
growth elsewhere in the world is just starting to take off. For example,
the number of hosts increased 200% in the United Kingdom last year (where
Internet hosts now number more than 58 000) and increased some 170% in
Japan, with nearly 24 000 hosts (see Items Worth Noting in the February
Scan).
[Figure 1 deleted from this electronic version. It illustrates the growth
of Internet hosts from about 200 in 1981 to roughly 1.3 million as of
January, 1993. Source: SRI International.]
Growing alongside the Internet are the tens of millions of users of a
number of packet data networks such as Sprintnet, BT (British Telecom)
Tymnet, and Compuserve Packet Network and the tens of thousands of
companies worldwide that link employees with private local- and wide-area
networks-many of which connect to an internetwork. According to John
Quarterman, publisher of Matrix News, these corporate computer networks
are together already at least as large as the Internet itself. Cellular
radio networks such as Viking Express and Ardis now provide
interconnectivity to notebook computer users, and-in the near
future-telephone systems will offer digital information services that will
effectively make them large internetworks as well. New internetworking
standards that have rapidly evolved during the past five years ensure that
the complexity and connectivity of these different networks and
internetworks will increase by several orders of magnitude in the 1990s.
At the end of this decade, internetworks will link several hundred million
computers together, and the total number of users with access to the
global electronic information matrix will exceed 500 million.
More interesting than the sheer volume of communications are the mostly
unpredicted new behavior and social phenomena that the internetworks
nurture. An overview of the major developments hints strongly at both the
bright and the dark aspects of the emerging information society.
People's Need to Talk
One of the most rapidly growing categories of exchanged files on the
Internet is personal communications. Today e-mail and facsimile mail are
the two most rapidly growing new media for direct connection between
individuals, businesses, and other organizations. Experimental network
connections for e-mail between politicians and the public have existed for
many years, started by telecommunications visionaries such as Dave Hughes
in Colorado, but now these experiments are spreading rapidly. During the
1992 election campaign, President Clinton's campaign staff publicized an
e-mail address through which the public could ask questions, express
opinions, and provide or receive information. Compuserve still maintains
an e-mail connection to Clinton's staff, and reports suggest that members
of Congress will soon be addressable via Internet e-mail. Because these
channels can support the same question-and-answer format that President
Clinton has popularized through televised town-hall meetings,
internetworking will likely accelerate the change in the power relations
of public political dialog. Prodigy, the largest (in number of users) U.S.
interactive consumer information service, recently announced that it would
offer e-mail services to and from the Internet. Because e-mail addresses
are usually on password-secure personal computers, e-mail can exceed the
postal service as a private, secure communications channel. As a result,
even love and sex occur through electronic messages. Some users get to
know each other in newsgroups (see below) and Internet Relay Channel
(IRC), start flirting, and carry on long-distance electronic relationships
without ever meeting. Occasionally one even runs into the network
equivalent of obscene phone calls. And some user groups create text and
digital graphic files of erotica, then swap these files electronically
with other Internet users. These examples are also the first public
efforts to use the Internet for primitive multimedia communications.
Real-time conferencing channels are much smaller than e-mail services,
which can exchange mail with almost all major private and public networks
through the Internet. The first computer businesses to offer real-time
computer conferencing services quickly discovered that their customers
liked to banter in real time about life-style and personal interests. The
Internet developed "chat" features as a result. One of these
features-IRC-provides real-time communications to thousands of users
worldwide at hundreds of different sites. IRC's structure has different
"channels," not unlike conference telephone calls, that may address any
topic, from research to postadolescent prattle. Some channels are
completely private. Most, but not all, IRC participants are college
students using university Internet hosts around the world. Within an IRC
channel, it is not unusual to banter simultaneously with users in Taiwan,
Korea, Finland, Switzerland, Israel, Australia, Canada, and the United
States. Time-zone differences matter little to the night-owl habitues of
the IRC "virtual cafe." And English is the language making global chat
possible (much as English created a global rock music culture). Other,
better-designed real-time conferencing systems, such as Scott Chasin's 4m
(for forum), are emerging to meet the growing demand for conferencing that
is less chaotic and spirited than often prevails in IRC.
Global Computer Conferencing
When the ARPANET started, a number of users developed programs so that
they could discuss subjects of interest to them in text versions of
round-table discussions. A system of "newsgroups" and later "mailgroups"
emerged that users can enter through the Internet, USENET (a network of
Unix and other systems), BITNET (a network of college systems), and other
networks. Users "subscribe" to the newsgroups of their choice, which are
available to their host computer systems; they read and respond to text
messages within directories that define specific topics of interest. The
more private mailgroups go to individual subscribers rather than hosts,
and membership in some (such as mailgroups discussing computer security)
is restricted to qualified people. Early newsgroups focused on computer
use-an early group addressing "computer risks" still thrives today-and
science fiction. By the mid-1980s, just before the Internet started
growing rapidly, perhaps 300 different newsgroups were available over
thousands of computer systems. Today, more than 3000 such newsgroups are
available to more than 1 million hosts and perhaps ten times as many
individual users. The public electronic file listing all known mailgroups
is some 300 printed pages long. Though many newsgroups are technical, the
most active address social, political, recreational, and other special
interests. The technical information frontiers have rapidly transformed
into habitats for personal and everyday use, and on a global scale.
Freedom of Information
The Internet is awash with information, both useful and banal. In a very
real sense, the entire Internet (and other internetworks) is becoming one
extremely large, globally distributed, and mostly public electronic
library, post office, and discussion forum. The Internet evolved with a
strong and explicit philosophy of sharing information (mail, documents,
programs, data, and graphics), and that perspective has dominated how the
system works today. The internetwork has evolved into a web of public and
private channels bounded by explicit security barriers. Occasional network
horror stories-such as the 1989 computer "worm" originated by a Cornell
University graduate student, which incapacitated hundreds of public and
private computers on the Internet system-have actually improved the
overall reliability and security of internetworking. In this context, a
distinctive new-frontier ethos has developed among Internet users,
championing the free exchange of information and the intricate new issues
of on-line etiquette, expression, and user protections against vandalism,
harassment, invasions of privacy, and commercial solicitations. These
users' credo is "Information wants to be free."
Texts from the Internet Library
The originating purpose of the Internet was the exchange of computer
files, and this exchange remains a primary activity on the network. A
basic Internet tool is FTP, a program that enables users to move files
from one Internet computer to another. Some large corporate and university
systems maintain large public FTP directories-"anonymous FTP
sites"-listing all the files available to public access. But as the
Internet grows, simply finding where programs are located becomes
increasingly difficult, so easy-to-use search tools make this task easier.
Archie, one of the most widely used programs, can locate the more than 2.1
million computer programs in the Internet public FTP directories,
according to Ed Krol, author of The Whole Internet User's Guide and
Catalog. An Archie search is usually straightforward and simple; it can
take as little as a minute to identify specific programs worldwide that
are publicly available via FTP. Archie is relatively crude compared to
newer programs to search for information on the Internet. Gopher burrows
through indexes of files; presents the contents much like a multiwindow,
interactive card catalog in a library does; and lets the user browse the
contents of selected documents. Different Gopher servers provide access to
different kinds of information on different parts of the Internet-from UPI
press feeds as an indexed resource to entire libraries of books. WAIS
(Wide Area Information Service) is a newer and more sophisticated Internet
information searching program (see D92-1612, Wide-Area Information
Servers: An Executive Information System for Unstructured Files). WAIS
lets users ask simple questions, essentially searching WAIS-directoried
files available on the Internet for particular words and phrases, and
refining keywords until they locate desired files. Some 250 WAIS
libraries are currently available free on the Internet, maintained by
volunteer effort and donated computer time. Commercial services such as
Dow Jones Information Service also use the WAIS interface to provide
searchable information on a for-fee basis.
Computer Fun and Games
Internet users were quick to use internetworking for recreation. Whole
Earth Catalog founder Stewart Brand (in "Fanatic Life and Symbolic Death
Among the Computer Bums," Rolling Stone, December 1972) first described
the tendency of mainframe-computer programmers to create and play new
computer games for hours on end. This phenomenon is repeating on the
Internet but with a new twist: During the past several years, several
hundred interactive, multiuser simulation games (or environments)-MUDs and
MUSEs-have popped up on Internet hosts. MUD stands for Multiuser Dungeons
and Dragons and MUSE, which is more generic, means Multiuser Simulation
Environment: computer versions of board adventure games. Several hundred
MUDs and MUSEs are now running on mostly university-based Internet
systems, and many are accessible from elsewhere on the network. MUSE users
take advantage of special computer languages to create in-text fantasy
environments that can interact with each other as if their individual MUSE
were a real world. Most MUSEs are wild, chaotic science fiction or fantasy
worlds, but some are very serious experiments. Cyberion City, a MUSE that
"lives" at the Massachusetts Institute of Technology (MIT) in Cambridge,
Massachusetts, is a multilevel "spaceship" being designed, built, and
constantly modified by elementary, high school, and college students (and
a few adults). Several computer research companies are exploring the MUSE
medium, and at least one graphical MUSE interface is under development in
Europe. Many of these simulations are available on the Internet.
Semi-Intelligent Bots
Finally, semismart software programs-bots (for robots) are appearing in
certain parts of the Internet. These programs reside in various
applications and perform tasks tailored to an individual user's needs.
Some IRC users program bots to record conversation, note the arrival of
and send messages to special friends, and provide information on request
to other users. In the MUSE world, bots can be programmed with distinct
personalities; in Cyberion City, the fashion is to create a personal bot
that will greet visitors to the user's simulated world when the creator is
not logged on. Bots represent the first user-programmed steps toward true
network agents-programs that will perform specific services for individual
users anywhere on the network.
Besides performing these explicit communications functions, the Internet
is effectively an experimental social system, inhabited by
computer-literate people and shaped by the infrastructures, standards,
protocols, expertise, and values that enable communications through the
internetwork system. The major implications of this new system emerge from
the patterns of interaction already visible within it:
o An information community. Internetworkers share only information,
and this focus profoundly redefines the basic issues of human community.
Copyright replaces property right, computer security replaces home
security, file erasure replaces arson, freedom from harassment replaces
invasion of privacy. The materialistic, racial, gender, and occupational
stratification of society is superseded on the Internet by a new class
structure based on expertise, connectivity, access, and "on-line persona."
This change redefines the power and privacy assumptions that developed
around other communications: The techniques of mass-media advertising and
personal solicitation are widely scorned by the internetworking
population. Politics, work, and recreation are undergoing redefinition as
well.
o Information junkies, information overload, and hypersegmentation of
interest. The new information world has revealed human psychological
tendencies and limitations unknown a decade before and is penetrating and
opening individual lives in unexpected ways. Curiosity and facility with
network tools are creating a growing number of people extremely adept at
gathering information off the Internet and connected systems. Some of them
have become information junkies, avidly collecting trivia just for the
sake of the search. Addiction to network personal communications and
discussion groups is a problem for others. The Internet defines new kinds
of addiction, abuse, and "cyberpathological behavior." Users less avid for
information sometimes complain of information overload-a rare complaint
just a few years ago but one that is common today. One result is that new
kinds of message-handling and filtering programs are emerging, creating
personal windows of interest through which unwanted information may not
pass. Individual "bozofilters" allow newsgroup users to avoid seeing
postings by irritating cosubscribers, and "killfile" commands let
wire-service subscribers exclude news on particular topics. With 3500
newsgroups and a third as many mailgroups, users must focus quickly on
what matters most, creating a hypersegmentation of interest areas.
Specific newsgroups exist on a broad range of social, legal, and business
issues (in the United States, Germany, Australia, and other countries); on
software; on computer hardware; and on nearly every sport and hobby
imaginable. These tools will accelerate a trend toward narrow but
intensive information and communications that enhance personal identity
and overlapping, highly collaborative communities of interest. The
diversity of Internet microsegments will undoubtedly increase as more
users come on-line, but frontier innovation may become a fringe user
activity as more conventional, middle-class user groups emerge.
o Collapse of boundaries and codes of privacy. The Internet and other
parts of what John Quarterman calls "the matrix" are timeless
and placeless. A message sent by a student in Melbourne in the evening is
read immediately in the morning by another in Ohio; conversations go on
continually in IRC; information searches and transfers keep the network
alive 24 hours a day, 365 days a year. National boundaries are
essentially meaningless on the network: Interaction, trade, crime, and
surveillance occur continually and in a global context. Although many
countries' laws restrict the movement of many kinds of information without
special permission, no real physical or electronic barriers exist to
distributing information from one country to another in seconds. The most
important boundary issues concern personal privacy and information
security. The early Internet and many of the computer systems on it were
vulnerable to snoopers and computer crackers, and the growth of the
network has complicated security concerns enormously. But the network was
designed to be relatively open, and many underbudgeted systems
administrators are lax about security. As a result, users seeking privacy
have designed their own encryption programs for personal communications
and files. Despite threats by U.S. and other government agencies to
control encryption resources legally because encryption software may
facilitate computer-related crime, the genie of personal encryption is
already out of the bag. Internet-based programs to encrypt host-to-host
communications are also emerging.
o Collaborative work and grass-roots community ethics. Government
intrusion on the encryption issue rubs raw against the new-frontier
standards of the Internet community. The Internet is itself the
outstanding achievement of collaborative computer work among a large
number of computer and communications professionals working together on a
wide range of specific projects over a long period-a model for
high-technology work of the future. Newsgroups and mailgroups and the
programs to read and post to them were all the result of small groups of
people thinking up new and better ways to exchange information, an impetus
that has doubled the number of newsgroup reader interfaces in the past two
years. These activities also reflect the new-frontier camaraderie among
users. Some of the best e-mail interfaces on the network were created by
Internet users, then became available to everyone for free. The Internet's
rapid growth and permissive management are creating new ethical
issues-copyright infringement, false identities, shared pornography,
on-line harassment, and the uses of advertising-that are discussed widely
and seriously by the user community.
o Heterarchical management. Overall, the Internet has no central
controller, and network governance is coevolved across many different
sites rather than handed down from a central location. This paradigm makes
the Internet a model for flat, decentralized organizations and management
systems of the future. The U.S. federal government, regional public and
private institutions, telephone companies, and several large corporations
all participate in managing the network's backbone (the network of
information superhighways) and setting a few general rules. Business,
universities, and other owners of systems add their own local rules. But
different clusters of users create and self-police standards of conduct
for activities in which they engage.
o The dynamics of interconnectivity. Finally, connectivity is a property
of complex systems that can profoundly affect system behavior, yet the
dynamic consequences of increasing connectivity are simply unknown. The
shutdown of computer systems by the Cornell computer "worm" and the 1987
crash of the U.S. stock market (driven largely by highly interconnected
and computerized trading programs shifting the resources of huge mutual
and pension fund accounts) show the negative potential impact. In the
longer term, the emergence of a collective mind-millions of individuals
connected interactively to the same sources of imagery, information, and
rhetoric-is likely to create entirely new social, political, and market
dynamics.
The preceding examples represent a very selective slice of what is going
on the information matrix. In the midst of it all, a truly new electronic
culture is being invented on-line by the computer expertise and
communicative behavior of tens of millions of users of the Internet and
its interconnected public and private hosts.
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